We take a look at what customers have come to expect during the pandemic and how brands can rise to meet and exceed those expectations. There’s no denying that 2020 shook our idea of normality to its core. The effects of COVID-19 have taken root, forcing behaviour change and expediting tech adoption across all sectors. […]
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It’s always been about making sure your investment is working hard, writes New Media’s CEO, Aileen Lamb. In this game, you need to be able to prove what you’ve created has had a real commercial impact on your client’s bottom line. Content marketing has its roots in custom publications, specifically John Deere’s The Furrow, which […]