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Unlocking the power of email marketing

In a world where social media and instant messaging dominate, email remains a cornerstone of effective marketing strategies. Despite the rise of various communication channels, email marketing continues to be a powerful tool for reaching and engaging with your audience, says New Media’s Head of Business and Media Intelligence, Megan Singh. Not convinced? Here’s why […]

New Media report unveils trends shaping video marketing in SA

Following the 2023 launch of our multimedia agency, Reddish Blue, we’re sharing The Video of Things. This comprehensive trends report, a collaborative effort between Reddish Blue and New Media’s Research & Insights division, leverages our 25 years of content marketing experience to deliver unique insights into the ever-evolving world of moving content. Did you know that, according to […]

Woolworths TASTE cracks the worldwide top 10

The South African recipe website is ranked fifth globally, according to SimilarWeb’s recent stats. International websites may have dominated recipe traffic in the past, but TASTE.co.za is now officially ranked fifth in the world in the cooking and recipes category, according to SimilarWeb’s latest stats on South African users (February to April 2024). This proves […]

New Media bags 14 international awards in 2022

New Media has had one of its best award seasons on record, with the South African content marketing agency winning big in New York and London. Eight gongs at The Content Council Pearl Awards in New York in late December brought New Media’s tally of international award wins in 2022 to 14, including 10 golds. […]