In a world where social media and instant messaging dominate, email remains a cornerstone of effective marketing strategies. Despite the rise of various communication channels, email marketing continues to be a powerful tool for reaching and engaging with your audience, says New Media’s Head of Business and Media Intelligence, Megan Singh. Not convinced? Here’s why […]
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The South African recipe website is ranked fifth globally, according to SimilarWeb’s recent stats. International websites may have dominated recipe traffic in the past, but TASTE.co.za is now officially ranked fifth in the world in the cooking and recipes category, according to SimilarWeb’s latest stats on South African users (February to April 2024). This proves […]
Woolworths intends to expand its efforts in the food content space by increasing, as well as consolidating, all its investment into TASTE’s digital growth. It’s official: Woolworths TASTE now reaches over 1 million consumers monthly across all its digital platforms. The reported figures for February 2024 stood at 1 044 002 – a new high for the […]
Case study: Woolworths TASTE Woolworths’ early recognition of the power of content marketing laid the foundation for enduring success. Launched in 2003 by New Media, Woolworths TASTE has become a cornerstone of South African food culture. It has not only thrived for 20 years but also evolved into a multi-channel platform reaching over 800 000 people […]
Woolworths TASTE’s ingenious Loadshedding Cookbook took top honours at the International Content Marketing Awards in London, winning gold in the highly competitive Best Use of Print category. The standalone special edition, a cookbook designed to stop loadshedding from ruining your dinner, features smart cooking strategies and 89 recipes by TASTE favourites Abigail Donnelly, Khanya Mzongwana, […]
Our finalists showcase exceptional client work for Mediclinic, Woolworths, Vodacom and Coca-Cola Beverages Africa. Following a strong awards season opening salvo, with three gold wins at The Folio: Eddie & Ozzie Awards in New York, New Media has received nominations in seven categories at the 2023 International Content Marketing Awards in London: 🌟 Best Video – […]
New Media scored a trifecta at the prestigious 2023 Eddie & Ozzie Awards, taking top honours in three hotly contested categories. Tech Talk with Vodacom won Best Science or Technology Podcast, Woolworths TASTE won Best Social Media/Online Community in the Consumer category for its Instagram and TikTok presence, and long-standing TASTE food director Abigail Donnelly […]
Launched in 2003 by New Media on behalf of Woolworths, with the intention of becoming “the best food magazine in the world”, Woolworths TASTE celebrates its 20th anniversary this month. Woolworths TASTE has always been the highest selling and most commercially successful premium food magazine in SA, despite being a customer magazine. “In this area […]
New Media digital solutions division Swipe iX has developed a groundbreaking GPT-4-enabled tool that unlocks the creative potential of AI. StoryStation.ai harnesses the award-winning content marketing agency’s storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content. Swipe iX CTO Deon Heunis says: “AI can’t replace a professional […]
Woolworths TASTE publishes “The Loadshedding Cookbook”. Woolworths TASTE magazine, published by New Media, has unveiled a standalone special edition, a cookbook designed to stop loadshedding from ruining your dinner. The ingenious collection of 89 recipes will help you navigate those evening power cuts (and more) with smart cooking strategies in five chapters: Fast, Easy Assembly, […]