In a world where social media and instant messaging dominate, email remains a cornerstone of effective marketing strategies. Despite the rise of various communication channels, email marketing continues to be a powerful tool for reaching and engaging with your audience, says New Media’s Head of Business and Media Intelligence, Megan Singh. Not convinced? Here’s why […]
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We’re delighted to announce that we’ve received 13 nominations in 11 categories at the prestigious New York-based Eddie & Ozzie Awards. The Folio: Eddie & Ozzie Awards are renowned for honouring excellence in editorial content and design globally. New Media’s nominations highlight our expertise in content marketing, internal communications, B2B marketing, video production and platform […]
New Media’s digital solutions agency enters its second decade stronger than ever, with a renewed commitment to product excellence and client satisfaction. Swipe iX was established in 2014 and has a proven track record of serving industry giants – both locally and internationally – including 3X4 Genetics, Coca-Cola Beverages Africa, DStv, FNB, Hyprop, Mazadak, Mediclinic, […]
Following the 2023 launch of our multimedia agency, Reddish Blue, we’re sharing The Video of Things. This comprehensive trends report, a collaborative effort between Reddish Blue and New Media’s Research & Insights division, leverages our 25 years of content marketing experience to deliver unique insights into the ever-evolving world of moving content. Did you know that, according to […]
The South African recipe website is ranked fifth globally, according to SimilarWeb’s recent stats. International websites may have dominated recipe traffic in the past, but TASTE.co.za is now officially ranked fifth in the world in the cooking and recipes category, according to SimilarWeb’s latest stats on South African users (February to April 2024). This proves […]
The latest edition offers readers an immersive experience of South Africa’s restaurant scene through the lens of those creating culinary excellence. Eat Out has celebrated SA’s most talented chefs and restaurateurs, and the teams that breathe life into their vision, for 25 years. The 2024 Eat Out magazine continues in that tradition, shining a light […]
Woolworths intends to expand its efforts in the food content space by increasing, as well as consolidating, all its investment into TASTE’s digital growth. It’s official: Woolworths TASTE now reaches over 1 million consumers monthly across all its digital platforms. The reported figures for February 2024 stood at 1 044 002 – a new high for the […]
Case study: CCBA #WomenLead Using personal stories and strategic content, CCBA’s #WomenLead campaign resonated internally and externally, driving awareness and engagement. Coca-Cola Beverages Africa (CCBA) is the eighth-largest Coca-Cola bottling partner worldwide by revenue and the biggest in Africa. Employing 17 000 people, their 40 bottling plants service more than 680 000 customer outlets across […]
Case study: Woolworths TASTE Woolworths’ early recognition of the power of content marketing laid the foundation for enduring success. Launched in 2003 by New Media, Woolworths TASTE has become a cornerstone of South African food culture. It has not only thrived for 20 years but also evolved into a multi-channel platform reaching over 800 000 people […]
Ready for action: South Africa’s newest 25-year-old video agency flips the script on affordable, story-driven video content. Innovative, scroll-stopping visual stories, unprecedented value and a 48-hour turnaround time! The future of video is purple – or Reddish Blue. Building on the company’s 25 years of storytelling expertise, New Media’s new video agency boasts an expert […]